First-time depositors for an iGaming brand in LATAM
A new operator needed FTDs in three markets where CPMs were climbing. We rebuilt the funnel around deposit quality instead of registration volume.
Client: iGaming operator (confidential)
The challenge
The advertiser arrived with one broad campaign across thirteen markets, a single creative and no event-level optimisation. Registrations looked healthy; deposits did not follow, and cost per FTD was more than double the target.
The approach
The campaign was cut to three markets, postbacks were wired to the operator’s first-deposit event, and creative was rebuilt around instant withdrawal, local payment methods and a concrete bonus. Popunder and push ran separately so budget could move daily. Sources that produced registrations without deposits were blacklisted within 48 hours.
What we would do differently
No campaign is perfect. In this account we would start source-level cuts one week earlier and ship local-language creative for the second-largest GEO before scaling spend. Both would have shortened the path to the target cost per event.
Same formats, different discipline. The reporting finally told us where the money came from.
Let’s build your version of this.
We will map the offer to the formats and sources most likely to produce your target event.
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