Dating
Registrations that become conversations.
Dating traffic is plentiful and unforgiving. The winning creative is specific, human and honest about what happens after the click.
Push, in-page and native placements run across tier-1 and tier-2 markets, optimising toward verified registrations and paid subscriptions. Adult creative sits in clearly separated inventory.
How we approach Dating
- Campaign structure built around your downstream event, not registrations
- Creative angles written for the market, not translated into it
- Source-level blacklists and sub-ID reporting from day one
- Compliance review before every launch and every major creative change
Recommended formats
Format choice depends on the offer and the market. These are the combinations we most often start with in Dating.
Push Notifications
Opted-in browser and in-app push inventory on desktop and Android. Cheap reach for re-engagement…
In-Page Push
A notification-shaped unit rendered inside the page. Full reach on iOS and every modern browser, with…
Popunder
A full-page ad that waits beneath the active tab and takes over the viewport when the user returns. Deep…
Native Ads
In-feed units that match the publication they sit in. Slower to build, but the best click quality on…
Read a Dating case study.
Structured campaigns, named constraints and the results that followed.