A DTC apparel brand at 3.8× ROAS on native
A mid-size apparel brand had plateaued with paid social. Native and in-page push added a second acquisition channel that survived the return window.
Client: DTC apparel brand (confidential)
The challenge
The brand needed volume outside social, but early native tests produced clicks without purchases. Reporting ended at the click, so the team could not see which articles and creative angles led to revenue after returns.
The approach
Native placements were tested against product-level margin, with headline angles split into lifestyle, problem-solution and social proof. In-page push carried retargeting-style offers to users who had visited product pages. Post-purchase events, including refunds, were passed back so ROAS reflected net revenue rather than gross orders.
What we would do differently
No campaign is perfect. In this account we would start source-level cuts one week earlier and ship local-language creative for the second-largest GEO before scaling spend. Both would have shortened the path to the target cost per event.
For once the report matched our P&L instead of our dashboard.
Let’s build your version of this.
We will map the offer to the formats and sources most likely to produce your target event.
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