Sweepstakes volume across 12 tier-2 markets
A sweepstakes network needed cheap, clean volume at scale. Source-level discipline and tight caps kept cost per lead down without flooding complaints.
Client: Sweepstakes network (confidential)
The challenge
The offer ran in twelve markets, each with different payout floors and quality expectations. Previous buys produced volume but also a rising complaint rate and a blacklist full of unreadable sub-IDs.
The approach
Direct click and popunder launched in every market, with sub-ID data exposed from day one. Any source above the lead-to-complaint threshold was cut, frequency caps were tightened where complaints clustered, and budget followed the three GEOs with the best payout efficiency while the rest stayed as small always-on tests.
What we would do differently
No campaign is perfect. In this account we would start source-level cuts one week earlier and ship local-language creative for the second-largest GEO before scaling spend. Both would have shortened the path to the target cost per event.
They treated complaints as a campaign metric, not a support problem. That is rare.
Let’s build your version of this.
We will map the offer to the formats and sources most likely to produce your target event.
Other campaigns.
A self-custody wallet at 3.4× ROAS across MENA and SEA
The app was buying installs and losing users before funding. We rebuilt tracking around the first funded transfer and…
First-time depositors for an iGaming brand in LATAM
A new operator needed FTDs in three markets where CPMs were climbing. We rebuilt the funnel around deposit quality…